Hotelbeds taps long-haul bookings

Hotelbeds taps long-haul bookings

SINGAPORE, 21 October 2019: Hotelbeds confirms that 86% of its hotel bookings for Asia-Pacific destinations are generated from non-domestic source markets, with 44% of that coming from long-haul source markets outside of APAC.

Hotelbeds, a leading global bed bank, provided an update on booking trends, ahead of its MarketHub Asia event, on the non-domestic bookings that its B2B sales channels provide to APAC hotel partners.

Non-domestic bookings – and in particular long-haul bookings – typically offer hoteliers incremental bookings that are often harder to attract through the hotel’s own direct marketing channel.

Additionally, non-domestic guests on average stay for longer, reserve further in advance, cancel less and spend more in the destination.

Based on Hotelbeds’ booking data, the US, the UK, Australia, Spain, and Germany are among the top 10 source markets travelling to destinations in APAC.

The US is now the biggest inbound source market into APAC for Hotelbeds, up from third place last fiscal year with 28% year-on-year growth in room nights.

Hotelbeds reports that 45% of US travellers book APAC accommodation for at least one month in advance.

The second edition of Hotelbeds’ MarketHub Asia event will take place from Tuesday 22 to Friday 25 October in Bali, with around 300 Hotelbeds partners from all the key source markets of Asia-Pacific and the Middle East.