86% of booking of Hotelbeds for European destinations are non-domestic

86% of booking of Hotelbeds for European destinations are non-domestic

Hotelbeds, the B2B bedbank, confirmed in MarketHub in Europe that 86 per cent of its bookings for European destinations are non-domestic. 28 per cent of its European hotel reservations currently come from non-European, long-haul source markets, up from around 25 per cent in 2018.

This growth in international tourists arriving to Europe can be mainly attributed to a 40 per cent year-on-year increase in reservations for Chinese tourists via Hotelbeds. China now ranks as Hotelbeds’ sixth biggest source market to Europe.

Currently a total of 180,000 unique hotels globally are available on the Hotelbeds system and a majority of the hotels are directly contracted under exclusive terms and conditions. This growth has been driven by the renewed focus of Hotelbeds in providing its hotel partners with incremental bookings via its network of 60,000 travel buyers from both non-domestic source markets and B2B buyers – including tour operators, retail travel agents, airline websites and loyalty and reward points schemes.

As per Carlos Muñoz, Hotelbeds Managing Director, they provide their partners with guests that typically pay a higher rate, cancel less, stay for longer, spend more at the hotel and even come back more often. Boom in Chinese visitors is increasing the percentage of non-European bookings even higher. They worked hard to over the last few years to raise awareness with their European hotelier partners on how to best attract Chinese travellers to their hotel, advising them on points such as not just language, but strategies such as social media, payments and even Chinese travellers’ tastes.